UX designer at JeelPay, Riyadh

I turn complex problems into interfaces people understand at a glance. Product design, design systems and research, with Arabic-speaking users at the center of every decision.

Selected work

Four case studies, one for each kind of problem I love solving: systems, research, websites and apps.

Client work is under NDA, so names and data are left out. The process is real.
01

Building a design system from zero

Fintech product

  • Design system
  • Tokens
  • Bilingual components
Read the case study 6 min read
02

Making expert tools make sense

Public-sector platform

  • UX research
  • Synthesis
  • Journey mapping
Read the case study 5 min read
03

From wireframe to live website

Company website in Framer

  • Web design
  • Framer
  • Responsive
Read the case study 4 min read
04

Less tapping, more done

Everyday mobile app

  • Product design
  • Usability testing
  • Arabic-first
Read the case study 5 min read

Skills you can touch

Each skill below is a small working piece instead of a bullet point. Drag, toggle and click through them.

Design systems

I built JeelPay’s design system from the ground up and unified AlRiyadh Company’s components. A good system means one token change ripples everywhere, so go ahead and change one.

Accent color
Density

            
BS

Monthly plan

Renews on 1 December

Active
Payment reminders

Arabic-first, not translated later

Designing for Arabic speakers means more than swapping strings. Flip this screen and watch which parts mirror, and which deliberately stay put.

Same screen, both directions

Send money
Step 2 of 3Review
1,250.00 SAR
To Bana Shabib
From Main account
Mobile +966 5• ••• 4567
  • MirroredBack arrows, chevrons, progress and the reading order of every row.
  • Kept as isPhone and card numbers stay left to right, so they read the way people dial them.
  • AdjustedArabic gets its own typeface and more line height rather than a fallback font squeezed into English spacing.

Responsive, mobile first

I design the small screen first and let layouts earn their extra columns. Drag the blue handle to resize the frame.

Width 390 pxMobile
Good morning, Bana
Balance, SAR4,820
Paid this month3
Upcoming2

Micro-interactions and motion

Motion should explain what just changed. Small, quick and tied to something you did.

Feedback that feels earned

One button, three states

Data that moves instead of jumping

Journey mapping and research

At the General Authority for Surveying and Geospatial Data I mapped journeys and turned interviews into fixes. Pick a stage, then compare the experience before and after a redesign.

Illustrative example of a payments app

Delighted Frustrated

Accessibility and inclusive design

Pretty isn’t finished until everyone can read it. This checker runs the real WCAG contrast math, so try to break it.

Design for everyone

تصميم للجميع

Body text at 16px needs a contrast ratio of at least 4.5 to 1 to pass AA.

0: 1
  • AA body text
  • AA large text
  • AAA body text

Try a pair

Product design

  • User-centered design
  • UI design and visual hierarchy
  • High-fidelity prototyping
  • Design systems and component libraries
  • Responsive, mobile-first design
  • Micro-interactions and motion

Research and analysis

  • Problem framing and design critique
  • Journey mapping and personas
  • Usability testing, remote and in person
  • User interviews and surveys
  • Accessibility and inclusive design

Tools

FigmaFramerSwiftUIXcodeReactnpm

Languages

  • Arabic, native
  • English, fluent and professional

Where I’ve worked

Three years across fintech, government and client work. Hover the timeline, then open a role for the details.

  1. Redesigning a fintech app end to end, and building the system that keeps it consistent.

    • Own the full redesign of the JeelPay app, reworking every key journey around real user needs.
    • Created the company’s first design system, giving design and engineering one scalable source of truth.
    • Introduced design workflows that made collaboration smoother and developer handoff cleaner.
    • Run usability tests and turn what I learn into concrete accessibility and experience improvements.
    • App redesign
    • Design system
    • Usability testing
    • Accessibility
  2. Helping clients ship products their users understand from the first tap.

    • Partner directly with clients and developers to find where user needs and business goals meet.
    • Validate ideas with lean research and usability tests before anything goes live.
    • Design clean, functional interfaces shaped around how Arabic-speaking users read, tap and decide.
    • Client work
    • Lean research
    • Arabic-first UX
  3. Designing and building responsive websites, from first layout to live site.

    • Designed and shipped responsive websites in Framer, from page structure down to interactions.
    • Built a scalable design system that brought the team’s UI components under one roof.
    • Worked side by side with developers so what shipped matched what was designed.
    • Framer
    • Web design
    • Design system
  4. Bringing the user’s voice into national geospatial tools.

    • Mapped how people really use complex geospatial tools and pinpointed where they got stuck.
    • Turned interviews and behavioral data into clear, actionable UI/UX recommendations.
    • Made the case for change through storytelling, presentations and Figma mockups.
    • UX research
    • Journey mapping
    • Interviews

Always learning

Two years at the Apple Developer Academy, a computer science degree and a growing shelf of certificates.

Apple Developer Academy, Tuwaiq

Three programs over two years, from my first SwiftUI screen to mentoring the designers who came after me.

Selected for the second-year track for top graduates

Certifications

Tap a card to flip it and see what it taught me.

20202024

BSc Information Technology and Computing

Arab Open University, computer science track

  • Human-computer interaction
  • Design thinking
  • User-centered design
EXCELLENT GPA ✦ ARAB OPEN UNIVERSITY ✦

Have a product that needs a designer?

Banashbib@gmail.com
+966 56 930 3613 banashabib.com Riyadh, Saudi Arabia